TIPS TO LEASE FUNKY LAYOUTS

TIPS TO LEASE FUNKY LAYOUTS We have a few 2BRs with strange shaped bedrooms (weird angles). Any good tips for leasing strange shaped apartments without reducing price?? Thank you!!

Stage it so they can see optimal layout

Virtual staging. Paint a picture. Some peole are not creative.

Partner with CORT to get it staged for a few months. Greystar has special pricing, take advantage!

It would be fun to create a “think outside the box” campaign and play off the shapes as more unique than your comps. I agree with staging and if you can’t do that- you can get flat furniture and let the prospect play designer.

If you have a good relationship with a current resident in the same Floorplan, ask to see how they've made it cozy.

Virtual staging is definitely the way to go

Spending on your property turn into hotel suite short term stay for tenants guests.

I like to call them “unique floor plans”

Blue tape off the floor of a layout. I also push the fact that they’ll be in a unique floorplan that NO ONE ELSE has! You’d be shocked at how people want something that no one else has. We had a few floorplans that were one of a kind and these helped.

Depends on what part of the home is as I like to call it "UNIQUE". We have a property that has fillers - those home with blunt angles that make it difficult for some to see how they will arrange their furniture, etc. I had my team use masking tape and outline a full size bed and a queen size bed as well as outline the measurements of a standard tall chest of drawers because that is about all that can fit in that bedroom. We then purchased items for the bathroom - hand soap & lotion w/trey, hand and bath towels, body brush, fancy milled soaps, bath mat, long window curtains vs shower curtain (we hung them high so it looked like our model shower), kitchen items such as pasta bins (we put pasta inside of them, too!) place setting for 3 on the island, and a nice kitchen rug, and kitchen towels. As part of a closing tool, we tell the prospect they get to keep all of the items in the home as a look and lease special.

I would say they have been deigned like a architect with a fun, unique space in mind. Now people are buying space saving furniture…….
Make a day bed/couch modern space model. New York style space, I’d have fun with it. Ask a furniture rental company to market them in exchange for free model furniture…