Tips and tricks on lease ups in the dead of the winter??

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  • Posts: 7
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3 weeks 3 days ago #644726 by Anonymous member
Tips and tricks on lease ups in the dead of the winter?? Traffic has been slow with the cooler seasons. I have brand new townhomes that have been sitting for a month now and no interest. (Not to mention I’m receiving more brand new buildings soon!) We ran a one month free special on them for the month of November and only got one bite, but this prospects decided on one of my phase one townhomes instead! We have some of the lowest pricing in the area as of right now, however have no amenities. I’ve tried outreach marketing, posting on all social media platforms, reduced pricing, ran specials, have self guided tour options, follow up with my leads consistently, and so much more!
This is my first lease up, but im feeling a little discouraged and unsure what more I can do! Would love any and all suggestions and advice.
3 weeks 3 days ago #644726 by Anonymous member
Brenda Summers Borino
3 weeks 3 days ago #644727 by Brenda Summers Borino
Replied by Brenda Summers Borino on topic Re: Tips and tricks on lease ups in the dead of the winter??
Have you heard of “plant your garden”? Of course it’s not a real garden but it’s teaching your leading people to “soft kill” the comps. As a for instance on one of our communities they had the nice large garden tubs- but so did our closes competitor. BUT the competitors tubs had the high powered jets! So I taught all the leasing agents to make a big a huge thing about the size of our tubs BUT to add “and since we don’t have jets you don’t have to worry about the last residents dead skin ending up in yur bath water”! Trust me when I say we had so many people return to say they really liked the property next door but didn’t want to deal with the dead skin issue! 🤩
3 weeks 3 days ago #644727 by Brenda Summers Borino
Donna LaBelle
3 weeks 3 days ago #644728 by Donna LaBelle
people don't tend to move during the holidays. run a "new home for the new year" campaign
3 weeks 3 days ago #644728 by Donna LaBelle
Anna Pizzulo Brown
3 weeks 3 days ago #644729 by Anna Pizzulo Brown
Replied by Anna Pizzulo Brown on topic Re: Tips and tricks on lease ups in the dead of the winter??
Lowering the price is not necessarily the best option… ever hear of Mercedes Benz discounting prices ? If you have a great product sell it as a great product. Build value by letting the customer know your property is worth more because of the service, location, floor plan etc…
No amenities is tough but people live in their home not the clubhouse…. Point out quality of construction etc
3 weeks 3 days ago #644729 by Anna Pizzulo Brown
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3 weeks 3 days ago #644730 by David Snyder
We did two months free and offered waived application fee and half-priced administrative fee. We averaged 12 apps a month from Dec-March.
3 weeks 3 days ago #644730 by David Snyder
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3 weeks 3 days ago #644731 by Gerry Hunt
I used social media & marketplace for my clients with great success at a recent lease-up!
3 weeks 3 days ago #644731 by Gerry Hunt
Anonymous
1 week 4 days ago #644753 by Anonymous
So much here to work with. Don’t look backward- look forward to new year, new month, new units, and spring leasing season. You can win this one with how you present the opportunity! “We don’t have Amenities so you don’t Pay” Take a look at that Social and see if you have really been posting from the standpoint of SEO and the latest trends. Reach out if you have questions! We are all here to help!
1 week 4 days ago #644753 by Anonymous