Tips and tricks on lease ups in the dead of the winter?? Traffic has been slow with the cooler seasons. I have brand new townhomes that have been sitting for a month now and no interest. (Not to mention I’m receiving more brand new buildings soon!) We ran a one month free special on them for the month of November and only got one bite, but this prospects decided on one of my phase one townhomes instead! We have some of the lowest pricing in the area as of right now, however have no amenities. I’ve tried outreach marketing, posting on all social media platforms, reduced pricing, ran specials, have self guided tour options, follow up with my leads consistently, and so much more!
This is my first lease up, but im feeling a little discouraged and unsure what more I can do! Would love any and all suggestions and advice.
Have you heard of “plant your garden”? Of course it’s not a real garden but it’s teaching your leading people to “soft kill” the comps. As a for instance on one of our communities they had the nice large garden tubs- but so did our closes competitor. BUT the competitors tubs had the high powered jets! So I taught all the leasing agents to make a big a huge thing about the size of our tubs BUT to add “and since we don’t have jets you don’t have to worry about the last residents dead skin ending up in yur bath water”! Trust me when I say we had so many people return to say they really liked the property next door but didn’t want to deal with the dead skin issue! 🤩
Lowering the price is not necessarily the best option… ever hear of Mercedes Benz discounting prices ? If you have a great product sell it as a great product. Build value by letting the customer know your property is worth more because of the service, location, floor plan etc…
No amenities is tough but people live in their home not the clubhouse…. Point out quality of construction etc
So much here to work with. Don’t look backward- look forward to new year, new month, new units, and spring leasing season. You can win this one with how you present the opportunity! “We don’t have Amenities so you don’t Pay” Take a look at that Social and see if you have really been posting from the standpoint of SEO and the latest trends. Reach out if you have questions! We are all here to help!