45As "the guy" who led the development of the first pricing and revenue management system for multifamily housing (LRO) and was the industry's first-ever VP of Pricing and Revenue Management (PRM) back in 2001, I've watched with great interest the past 23 years as adoption evolved.What started out as a practice highly questioned for its relevance to rental housing has become de rigeur for the NMHC Top 50 and at least a few hundred other companies ...