Almost a year ago, we embarked on a set of interviews and studies to “bring to life” how business intelligence (BI) drives enhanced performance in multifamily housing operations and asset management. For many years now, I have observed how hard it is for CEOs and COOs who have never had good BI to understand how the apparent “soft” return of “better decisions, faster” can justify the “hard” costs (i.e. writing a check) to pay for a BI plat ...