Don't let cold leads grow colder.Every multifamily marketer sits atop a goldmine of dormant leads. But are you tapping into their potential?  Why It Matters? Reviving a dormant lead is 5x more cost-effective than finding a new one. However, with the continuous churn of leads, dormant leads often get overlooked. But remember: bringing them back to life not only saves money but can also boost conversion r ...