Do We Really Want Our Residents to Stay?

Resident retention is always a popular topic in property management.  And it should be!  With turnover rates hovering in the 50% range, keeping people longer is probably the easiest way to improve operating performance and bring more cash to the bottom line.  And yet, it seems that for all its importance, and all the discussion, the amount of time and money actively spent on retention is a pittance compared to the amounts spent on leas ...