Is it Nitch? Or Neeesh? No matter how you choose to pronounce “niche” it is important to find it, NOW. Who is your audience? How do you stand out? Even if you are an older property or undergoing capital improvements, you can always find the ….. “neesh” to make your property stand out and attract the type of residents that fit your brand. In fact, properties should be allocating more energy and resources to develop their “nitch” and attract ...