For some rental communities, the quest to become pet-friendly consists of the following:Allow pets at the property.OK, perhaps that's stating it too simply – and to be fair, allowing pets is a solid starting point. But various elements factor into crafting an effective and comprehensive pet policy – one that will collectively cater to residents, consider the nuances of the property and enable a rental community to operate efficiently and responsi ...
For those who aren't in the publication industry, a blog, feature and press release all might mean the same thing. Non-sports fans sometimes refer to baseball scores as points rather than runs, while others sometimes use rehearsal and concert interchangeably.Countless other terms are regularly confused for one another, and those who aren't sticklers usually let the mistaken term pass without mentioning it. The same holds true for service and supp ...
An apartment community in California's Orange County decided to change its approach to pets. The property, located in Santa Ana, rescinded breed, weight and other restrictions. Pet limits per household were raised, as well.Pet owners were initially joyous, and this seemed to be a win-win measure for the community and residents alike.A few weeks into the transition, mild chaos was beginning to ensue. The pet park was overloaded, and it wasn't clea ...
Imagine getting ready to board a flight when a member of the security team informs you that your child cannot accompany you. He has brown hair, you see, and is above average size for his age group, the security associate says. That means he falls under the airline's restricted list.That's how many apartment shoppers feel when they are attempting to move into a home, only to find out that their pet isn't welcome due to an arbitrary restricted list ...
As the new year gets underway, multifamily operators are continuing their multi-pronged efforts to enhance their appeal to the modern renter.To cite just one example, more operators are optimizing the prospect journey by implementing the kinds of technologies - such as self-guided onsite tours, chatbots and virtual tours - that allow apartment shoppers to look for their next home in exactly the manner and during the time of day they want. Meanwhi ...
Great Ways to Drive Ancillary Revenue
There is always a balance to pursuing ancillary revenue. The generation of additional funds is invaluable, as the proceeds can be used to make capital improvements, invest in technology and bolster onsite training processes. But any fees charged beyond rent must genuinely add value for residents and not give them the perception they are being price gouged. Essentially, there are good fees and bad fees. For instance, ...
Driving Resident Retention in a Hypercompetitive Rental Market
When aiming to attract as many customers as possible, businesses often forgot about a significant subsection—the ones they already have. Whether you oversee a restaurant, casino or apartment building, you’ve already done the hard part when it comes to existing customers. They’re already there, after all. Sure, it can be more compelling to attract fresh guests with innovative marketing outreach and snazzy taglines, but operators often ...
The Business Benefits of Easing Breed and Weight Restrictions
When apartment communities relax breed and weight restrictions, the immediate reactions center upon what it means to current and future residents. Most notably, it means more pets will be accepted at move-in and existing residents have fewer restrictions when obtaining a new pet. But while taking steps to reduce these restrictions is definitely a resident-friendly measure, the benefits are not solely resident-centric. The community can ...
To be truly pet-friendly, apartment owners and operators should consider reducing or even entirely eliminating their breed and weight restrictions. That was one of the major takeaways of
They say that it’s all in the amenities. However, certain amenities have a more profound impact than others. And while the traditional amenities you would think are important to prospects and residents may still be on their list, it’s the p ...
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