Driving Resident Retention in a Hypercompetitive Rental Market

When aiming to attract as many customers as possible, businesses often forgot about a significant subsection—the ones they already have. Whether you oversee a restaurant, casino or apartment building, you’ve already done the hard part when it comes to existing customers. They’re already there, after all.  Sure, it can be more compelling to attract fresh guests with innovative marketing outreach and snazzy taglines, but operators often ...