Imagine you go to an ice cream shop with an endless menu of flavors to choose from—chocolate, vanilla, strawberry, mint chocolate chip, and many more.Feeling overwhelmed by the menu options and the impatient crowd behind you, you panic and order the first option on the menu: Chocolate.Later, you're confused and unsatisfied as vanilla sounds more appealing.What just happened? This scenario is known as the paradox of choice.The paradox of choi ...