Automation is becoming more prevalent with the rise of mainstream solutions like ChatGPT taking over the internet, but is the data we have enough to fully unlock the power of AI and machine learning in multifamily? The multifamily industry is ahead of many industries in its use of AI. We've been using chatbots with conversational technology since 2017. Today, most leasing bots are using data stored in property management software to answer comple ...
When Bing launched its new search engine, I immediately signed up to be on the waitlist. Last week I was granted early access. Here are my first impressions: Getting started requires a little work Bing requires you to use Edge (that's a browser for my fellow Mac users who are like what's that?). If you're using a Windows computer, you probably have it already, but Mac users likely need to download and install it. Be prepared for distractin ...
While many multifamily marketing services may put significant emphasis on team certifications, it is unlikely that these certifications alone will lead to better results in Google Ads campaigns1. Here are a few reasons why: 1. It's really easy to pass the certification test: The certification test is incredibly easy to pass, making it a poor indicator of actual knowledge and skills. My son was able to pass the Search certification exam with ...
Recently, Bing announced that it has integrated ChatGPT into its search engine. This comes as no surprise, given its announcement to invest billions in its parent company, OpenAI.Although it's not live yet (you can get on the waitlist here), the preview provided a glimpse of what's to come and how it might affect the multifamily industry.Here are a few of my predictions: We won't be able to ignore Bing In my own demos and presentations, I refer e ...
So spot on, Lucas! Another trend we see is newcomers coming into the multifamily market and then expanding into other industries after gaining traction with a single (sometimes incomplete) point solution. Multifamily-specific suppliers that continuou
Great post. While there are many exceptions, most notably Tricap, we are seeing deeper resistance among mid market and smaller PMCs even though it's hard to argue against centralization in the long run. Would love a future post to talk about this. Th
As always, great insights, and since my NAA panel is contemplating point v. bundled solutions, it's something I'm thinking about. I would add that when the cost of bundling a new product is free, in my experience, the scales tip in favor of bundling
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22 Jan
