Centralization of Multifamily Leasing: Preferences and Playbooks

  As we think about the different ways of centralizing leasing activities, we should keep in mind the objectives of the leasing process. That is, of course, to sign leases. But to reach that stage, leasing teams must process many inquiries, relatively few of which will ever convert. The turnover rate on leases is nearly 50% in U.S. multifamily communities, so filling those units entails substantial work. Conversion rates for ...