Why do photos matter? Higher rent, better tenants.Great photographs are more than just aesthetically pleasing—they increase online clicks, bringing you more potential tenants.In some cases, excellent photos even let you demand a higher rent. This is two-fold:You can list the property with 2-5% higher rent than comparibles. This is especially true at the low-end of the market ($1,500-$3,000) where few listings have good photos. Tenants in this ran ...