I typically don't post here much but today has been my first experience in a neighboring community trash talking ours to help close a sale. The prospect chose us, turned down the other community and then they responded by text to the prospect saying, "Well you know they have mold, right?" (I'm paraphrasing a bit).
We have a 324 unit apartment community. I've been here 9 years. Rarely, if ever, maybe fewer times that I can count on one hand,...
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Brent Williams
Oh my goodness, this is a rough one. The main challenge is that you really don't know if this is a one-off situation or they do this habitually. Maybe secret shop them to see if they say anything? If they do, and it is unfounded, a simple letter from your lawyer would probably dissuade them.
Guest Insider
I’ve actually visited a competitor in the past over a similar issue. Try contacting the mgr as if you are concerned that maybe they’ve been told about an issue that you are not aware of. Tell them the applicant (without sharing their name) shared their text which concerned you that maybe you missed a complaint, etc. if they are professional at all you should never here of them doing this again in the future. I believe you can “kill” your competition without being ugly????
Vicki Sharp
Unfortunately, as we enter a softer market, things like this will start to pop-up. I would suggest an in-person visit to the manager to meet, and get to know them. You might not even bring this up during the first visit, but rather, set it up as a "We are all in this together" meeting to build a relationship. It might even be a great idea to set up a monthly lunch with your neighboring managers to build all the relationships, and share information.
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05 Feb
