1. No one is taking advantage of SMS after inquiry. I was called many times but not texted once. And very few have an opt-in to text on the inquiry page. With text being the #1 method of communication, this was unusual.2. No one is taking advantage of email automation. Send the text confirmation and then follow up with a more robust email. Email is the perfect place to push the differentiators and include content. Let them know through email. 3. ...