Casey Gonzales's profile| Property Management | Resident Retention

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Hello all, looking for marketing tips or tips to get people in the door! Our occupancy is suffering and we are currently running a decent move in special. I just don’t know what else to do lol. I get 1 person in and 3 notices...

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Guest Insider Does your property reward your residents for paying rent on time by reporting their monthly payments to build up their credit? That is a great amenity to offer that can differentiate your property against your comps and costs the property nothing. 67% of renters will choose a property that reports over a similar property that does not.

Melissa Martin I really like outside marketing to local mom and pop type businesses. For example, talk to a local coffee shop or yoga studio and offer to take their fliers for your move in packets if they’ll allow you to leave your info in a public space! Good luck! I love SD county!

Karen Kossow You say that the same company built the newer building. Are you owned/managed by the same company still? If so, stay in close contact and share your availability and pricing with them on a regular basis to encourage referrals. Lease Ups have bigger budgets driving more traffic that they can often share with sister communities as the community will not be perfect for everyone who tours there.
Over the course of my 30+ year career in the industry (20+ years in marketing) I've worked with numerous companies where our biggest competition was among our own assets. They play off of each other. Right now I'm working with a 443 unit lease up that is just spectacular and its suite of amenities outshines those of the 3 other communities we have in that neighborhood (one directly next door and the other 2 across the street). Prices are in line with where they should be for each asset (most customers looking in that neighborhood can afford any of the 4 it just depends what they want to spend)... Show more

You say that the same company built the newer building. Are you owned/managed by the same company still? If so, stay in close contact and share your availability and pricing with them on a regular basis to encourage referrals. Lease Ups have bigger budgets driving more traffic that they can often share with sister communities as the community will not be perfect for everyone who tours there.
Over the course of my 30+ year career in the industry (20+ years in marketing) I've worked with numerous companies where our biggest competition was among our own assets. They play off of each other. Right now I'm working with a 443 unit lease up that is just spectacular and its suite of amenities outshines those of the 3 other communities we have in that neighborhood (one directly next door and the other 2 across the street). Prices are in line with where they should be for each asset (most customers looking in that neighborhood can afford any of the 4 it just depends what they want to spend). The lease up is on fire (70% leased) but the other sites also continue to have strong leasing paces as each building appeals to people differently.

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Casey Gonzales

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