I found myself nodding a lot as I read this article. CTA's are so important. I once heard someone say you have to give your prospect an off-ramp on their journey and that stuck with me. I love your recommended CTA's. Your five tips were so on poi
Steve Wunch
So right Kristi Fickert!! One of my outreach tools actually HAS a CTA function built in - I can send folks to my calendar to schedule a meeting, link to a website or registration form...it's been SO helpful in getting meetings booked and "click through" activity!
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04 DecEvent starts in:
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22 Jan
