Corporate branding and community asset branding are similar…but not exactly the same in multifamily.Multifamily corporate branding differs in its goals, audience, and the way it's rolled out. But the strategy is much the same:Get employee buy-inKeep things consistent and clearMaintain the brand promise Let's review all the aspects of corporate branding.Goals of Corporate BrandingThe goal with branding is to help a business—a company—be successful ...