Anonymous member I post fr several different properties. I decrease the post every couple of weeks. I respond to the leads, get a phone number and send it to the property staff to follow up.
Some of this depends on the type of property, but here are three ideas.
One mentioned in the of the comments below is a must have and frequently overlooked, your GBP or Google Business Profile. 1. Make sure your Google Business Profile is completely optimized and you engage with it frequently. Many websites are in direct competition with other properties and ILS's for organic ranking so while I recommend that your website also has a good UX (user experience) and SEO (search engine optimization), your Google Business Profile is one of the best ways for your property to show up organically in searches. Also, be sure you have your BING profile and Apple Maps profiles established. You want to be sure your property can be found easily on any device.
2. Social Media - If you have a Gen Z target market, you need to get engaged in Social Media because when they are looking for apartments, they use social media for searches. Don't just place one off posts here and there, you need to develop a content strategy that works. I recommend to my clients to have a monthly posting strategy developed from a local level highlighting many different things.
3. Outreach marketing - get out of your office and create relationships with your neighbors and referral sources.
All these ideas are effective and relatively inexpensive, the biggest expense is time.
Gerry Hunt Do you post with your personal FB account or have you been able to create one for the property? I don't want my teams using their personal FB and our property FB Marketplace posts get denied. We even tried to create a second FB 'personal' page (instead of a business one) for the property and those are getting denied too!
Outstanding resident relations! I have found that most of my prospects come from resident referrals. Open lines of communication and follow up with residents.