Prospects are Looking for an Apartment Hookup…Most of apartment searches begin online, just like a lot of dating pursuits. Hey, isn't apartments.com our multifamily industry's version of match.com? Our online prospect is searching for an apartment hookup, right? Meanwhile, we put ourselves out there hoping that the apartment prospect is searching for a "meaningful relationship" that will lead to a long-term commitment…at our community! Think like ...
What is the Best Onsite Holiday Greeting?Is it OK to say "Merry Christmas?"In the name of inclusiveness, many onsite professionals have taken to the more universal December greeting, "Happy Holidays!" After all, this is the season for several other holidays; and perhaps the person you are greeting does not celebrate Christmas. On the other hand, some people are actually offended if you don't greet them with a "Merry Christmas"! This is often due ...
Leasing Apartments is More Like Life than You Think!Have you ever thought about the similarities between a leasing presentation and our real life romances that lead to committed "love relationships"? In both, there is an effort to woo another person to a serious undertaking. Aren't we romancing a person into making what hopes to be a long term commitment?apartments.com is like a dating website!apartments.com is the apartment industry's answer to ...
Why advertising flyers at retail and office business locations don't work...Many markets experience a significant downturn in potential rental clients starting in the fall. People seem to be less willing to move due to weather, school schedules, and maybe even lease terms. In an effort to supplement the online, drive by, and referral traffic, many onsite professionals arm themselves with flyers and posters and hit the street. We used to call it g ...
Who's Up Front in You Office?I start most mornings at Starbucks…about 5:30 am. Love that time of day. And I love the way the staff at my home-Starbucks greets me."Hi Rick!Here's your coffee and venti ice water." This team is usually perky and wear a cheery, if not a bit sleepy, smile.Nice…keeps me returning despite the mediocre coffee.I have another "office" at an unnamed Panera Bread. Food and coffee are ok and I like the secluded seating and go ...
In today's "work from home world" for many of our residents, this same concept could be applied to our maintenance technicians regarding how they look through the peephole... or what the resident's perception is of maintenance entering their home looks like...
Todd, thanks for your insight! As a SFH property management company (ELLIS HomeSource) owner in the Dallas/Fort Worth market, we are seeing a slow down in rental applications, especially on homes priced at $3,000 a month or more. As early as this s
5 Strategies for Bringing Your ❤️ to Your Leasing Presentation!
"I'm in this with you, Mr. Prospect! You are not on your own." The rental prospect is NOT a “piece of traffic” as we sometimes refer to them. Your rental prospect is a human being seeking one of life’ ...
Great ideas, Dan. For years I have said that we treat renewals like a paperwork transaction rather than a sales presentation. With proper retention strategies, the approach on renewal time is to "re-lease" the apartment to the current resident.
Bring Your ❤️ to Your Leasing Presentation!
Bring Your ❤️ to Your Leasing Presentation! "I'm in this with you, Mr. Prospect! You are not on your own." How do you perceive that person calling about an apartment? Are you leasing to a prospect? A “piece of traffic”? An internet lead? Your next leasing commission? Those are terms we use to describe that person who we hope to convert from interested party to happy neighbor. But those words do a ...
Brent, this is definitely a gray area and I would never suggest discrimination in employment based on the protected classes. Attractiveness is a trait that is universal in all people regardless of color, gender, etc. I look for leasing people that
I really wonder how #3 ties in with a poll we recently did on the LinkedIn group asking, "Is it ok to put your picture on a resume": https://www.linkedin.com/feed/update/urn:li:activity:6887445668311511040. (If anyone is not in that group, that
What I look for in top leasing talent. Most blog posts about the characteristics of the effe ...
We Have Been Spoiled in 2021 - Better Get Ready to Rumble! With over 400,000 new apartments projected nationwide in 2022, it looks like there will be some competition in most major markets. < ...
Showing Gratitude to Your Team Can They SEE Your Thankfulness? Today we will do the obligatory Thanksgiving gratitude post. After all, its that time of year when we are practically forced to consider our b ...
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