Multifamily Blogs

Lidia Zaragoza, MBA, is the VP of Marketing at Livly, a leading SaaS platform in multifamily property management. She earned her MBA from California State University, Monterey Bay, with a focus on sustainable business practices. With 18 years of experience in the multifamily sector, Lidia has a proven track record of building teams that consistently achieve strong engagement results. She emphasizes a marketing approach that combines storytelling with data-driven insights, creating campaigns that are both impactful and aligned with industry trends.