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Halloween is the perfect day to talk about resurrecting dead leads! Prospective renters inquire every day. We meet, greet, tour, and follow up once (or if you're really good, twice) then they're marked as "Dead".  When prospects lease elsewhere, again, "Dead" leads. Zombies. Prospects looking to rent 5 or 6 months out. They're not quite dead, but certainly on life support. What happens with that lead?Most of the ...

Donje Putnam Love this! I call it "our favorite game show" - DIAL 4 DOLLARS! When we get slow, we pull leads from 90 days and last year and follow up! It works!
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Angie Lombardi I preach this same idea often. I used to be on the sales side and Donje, we used "dial for dollars" all of the time.
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