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Stacie Tennyson You could utilize Effortless Ads to drive more traffic. Very cost effective and extremely effective. You can contact [email protected] for more info (I don't work there but very familiar with how they work)

Guest Insider It’s so dry right now

Guest Insider We leased 30 units in last 45 days California isn’t dry

Brandon Payton I'm 100% occupied in San Jose with only one NTV.

Guest Insider Brandon Payton we are almost 100%

Guest Insider Seems like things are slowing down and this business over the last few months any marketing ideas are certainly welcome to be sent my way lol

Guest Insider Invest in perq we do got 30 rentals last month, these peeps show up for appt becuz perq texted and emailed them after appt and prior to arrival best investment ever plus we have a look and lease too

Guest Insider I’m south of Nashville, I feel like most places aren’t renting like they used to, especially with rental increases. I feel like we’re going into a market where apartments are not as high of a demand as they used too be.

Guest Insider Time to revisit those rent hikes!

Jonathan Weatherford Hell. I’m in a suburb of Charlotte, NC. For the past year I’ve been 97-98% occupied and 97-98% preleased. I’m now occupied at 95% and trending out 92% over 60 days. No leases or traffic in sight even after doing tons of outreach marketing and specials.

Guest Insider A quick reduction of price on stale units (or a loss leader) and offering an incentive for urgency. Lease and move in by February 15 for $500 gift card, for example. Don’t hit your rent numbers if you can offer an incentive rather than making large decreases in rates.

Guest Insider I’m a regional in the Nashville area and it’s been a slow January. But you can’t increase like you could a year ago. Reset your renewal prices. You can regenerate the next few month 3-5% and call back notices for these new rates.

Kristina Janis Houston, yes!

Katie Davis Hi! In property management for last 10 years. Renting season is around the corner. We are in IL but are slower every year around this time. At the end of March we start to see more quality and quantity of renters come around! We say “March 27th magic”. Renting season May-Sept is best time to rent. We try to plan our lease expirations to mostly those months. I would special promo a few of the units to get them off the books and wait for the season to come. Hope this helps!

Guest Insider My property now has new owners-they have given non-renewals and steep increases and are now seeing a huge increase in upcoming vacancies. They shake their heads and wonder why. Why? People's incomes haven't gone up and if they have it is minimal. There are not many people who can afford $500-$700 increases. You do not need a masters degree to figure that out. Hell I can't even afford to live where I work.

Chris Finetto It’s not dry, you’re just fishing in the wrong area. You’re current marketing isn’t reaching people.If you’re not getting traffic, go find it. Universities, major employers, large employment centers.

Megan Goodmundson Your rents probably went too high

Guest Insider Several: 1. Look at your ad words try and focus on one floor plan at a time so if you’re 1 bedroom heavy put marketing money into creating more direction towards ad words. 2. Increase resident referrals 3. Do fun concessions 4. Social media—-> do TikTok’s 5. Walk your comps, do a market survey figure out what’s going on in the area and what everyone is doing to combat it. 6. Find fun events and do giveaways (we have spring training etc so we used to give away tickets if they moved in by a certain day as an example). 7. Maybe do some before and after videos and post those so people can see the value and upgrades that were done. 8. Get local…. Go to your nearby shops and cute walkable area and video those and post them as a perk to living at your community. 9. Sometimes it’s not always about cost it’s about being customer service driven, fun, and most of all accommodating to the prospects. See the value and show them why living there makes the most sense!

Guest Insider What I have seen , the " newly renovation "price increase is not backed by real renovations , it's more paint and appliances. People are not willing to give have their monthly income for a gallon of paint and a slapped in fridge. Really update ! Or put the prices to match the unit . You wouldn't have vacancies.

Cindy Shearer Central Indiana...just trying to find decent tenants that actually pay their bills. Have apartments at a decent price, but the quality of the applicants is really poor.

Guest Insider Same situation at my property in Arkansas.

Guest Insider Yeah, going through it in Palm Springs CA. Have you tried increasing referral bonus? We're doing email blasts, offering transfers with waived deposits- Anything we can think of.... I don't know if your company has this or will be open to it or not but we also work with a bond company called 'RHINO' which will basically cover deposits for people so they don't have to pay the deposit up front. Check it out! It's helped a lot of people move who wouldn't be able to afford it due to higher deposits

Guest Insider Happens every year around this time… people overspend for the holidays, are filing taxes, and making their plans. Let those tax returns start rolling in and the dam will break. Also, if you’re concerned about the rate increases, check your market. If you’re not overpriced, don’t worry about it.

Guest Insider G5 AI driven marketing technology can automatically reallocate spend to the highest converting channels. No wasted time on unqualified leads and more leases at a lower cost.

Stewart Beal It’s super slow right now for sure

Guest Insider Start watching Matt Eastons closing videos on YouTube. Your ownership will blame leasing for being unable to close. Practice practice practice

Guest Insider Customer services and your people are both equal and the key to a properties success. Walk your property and vacant units daily/weekly and make sure it’s immaculate. This is the one thing I notice as a regional that so many managers seem to overlook and I just don’t get it. You can renovate and expect people to want to live there but if your property isn’t immaculate, it’s not going to happen or it will happen eventually but at a very slow pace and with less desirable residents. Make sure your maintenance team is covering all areas of the property… they too need guidance so get out and walk with them if you aren’t. ALWAYS check the checker. These 3 pieces are the absolute most important. Chances are your client already vetted out the market to make sure they could get the increased rents so don’t panic about higher rents… sell the dream to your prospects. Make sure you’ve combed through your ILS’s and see they all reflect the correct pricing, phone numbers are all ringing to your... Show more

Customer services and your people are both equal and the key to a properties success. Walk your property and vacant units daily/weekly and make sure it’s immaculate. This is the one thing I notice as a regional that so many managers seem to overlook and I just don’t get it. You can renovate and expect people to want to live there but if your property isn’t immaculate, it’s not going to happen or it will happen eventually but at a very slow pace and with less desirable residents. Make sure your maintenance team is covering all areas of the property… they too need guidance so get out and walk with them if you aren’t. ALWAYS check the checker. These 3 pieces are the absolute most important. Chances are your client already vetted out the market to make sure they could get the increased rents so don’t panic about higher rents… sell the dream to your prospects. Make sure you’ve combed through your ILS’s and see they all reflect the correct pricing, phone numbers are all ringing to your property. Make sure website is functioning properly. Dig into your lead tracking system, are follow ups happening? Have you listened to your team members calls to make sure there aren’t learning opportunities here? These are ALL things I look at when leasing has slowed and  of the time it’s one of the above; or multiple that is being missed and that is why there isn’t leasing. It’s SO easy for people to say we just aren’t getting the traffic. Thousands of dollars are spent on marketing to bring in the leads but more times than not it’s the basics we have to get back to in this business in order for a property to be successful. Customer Service, the upkeep of your property and your people are the 3 key components to a properties success. Good luck!

Guest Insider It's no longer fun to be in our business

Guest Insider Make sure you have a good online reputation! When you Google search “best apartments in….(fill in your city” pay attention those communities that are listed towards the top, and are not paid ads. Those are your higher Google scored communities. Be them! If you’re not, get yourself on a tool that will help!

Guest Insider Usually winter months in Colorado are typically pretty slow, picking up March through September. We're exceptionally busy right now, but primarily due to a price reduction. Have you considered where you're advertising? Maybe bump your ILS package to the next level?

Guest Insider Crosby,

Any rough estimate of how much they cost? Thank you!

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