Selecting the right technology is critical. The prop-tech space is highly competitive and some companies rely on inflated numbers to make their products more attractive. I've seen it happen, and it's a fast way to lose trust. A bit of research—or even a few secret shopper calls—can quickly expose those "too-good-to-be-true" claims.Dig Deeper When Evaluating Tech StacksIn my research, I've come across eye-popping claims about engagement, ...

 Resident events are a great way to build community, encourage retention and spur new renters. But putting one on isn't as simple as putting out a bowl of Snickers and calling it a Halloween party. (Though, admittedly, I've been to worse.) Just because you build it doesn't mean they'll come.It actually takes a lot of work to make a successful event feel effortless. Putting on a resident event requires a lot of "invisible" labor that the resi ...

Come along for a little "day in the life" in which we brand an apartment community. First things first: A little caffeine. Then it's creative juices and collaboration to the max. Our client makes the first move with…a brand questionnaire.1. Brand QuestionnaireThe Brand Questionnaire is the best way of introducing the brand to us. You fill in the information, and it's one handy place to see everything you know about your community, location, and y ...

In today's highly visual world, the way a property is presented can make all the difference in attracting renters. While traditional multifamily photography focuses on highlighting the physical aspects of a property—like the kitchen, bedrooms, and amenities—lifestyle photography goes one step further. It doesn't just show the property, it tells a story about the lifestyle that comes with it.Lifestyle photography has become a game-changer in prope ...

The Blueprint Conference received an astounding amount of buzz, and for those who were unable to join us in person, we have asked three multifamily thought leaders to share their biggest takeaways from the event.  Jillian Fikkert, Anne Baum, and Mark Jepson joined Chelsea Kneeland to discuss the jewels of the conference. From the unique setup of the conference to their favorite innovative technologies showcased, the keynotes t ...

"So, who are you voting for?"If this topic of water cooler conversation strikes fear in your heart, you are not alone. A Gallup poll says that 15% of respondents felt uncomfortable or that they were treated unfairly at work because of their political views. Frankly, I am surprised the percentage is not a LOT higher than that. The closer we get to the upcoming presidential election, the more at risk we are for discomfort, conflict, and discord in ...