The value of branding in multifamily can feel intrinsic—and intangible. But if you could determine the ROI of your branding, you'd see just how valuable the existence of, the quality of, and the consistency of brand is for a multifamily community. But how can you measure the way people feel? What numbers can you apply to "they really get me, and I'm telling all my friends"? Well, take branding vs. marketing. Yes, marketing is so much easier to me ...