Residents are interested in a community because of its location, but also because of what it offers. Does it have what they need? Does it have what they want? Amenities can be part of your brand strategy to achieve better occupancy rates and less turnover. But you need to figure out how to "uplevel" your amenities—they might be common, but the way you talk about them and tailor them to your ideal resident can make all the difference. It different ...