Apartment branding should go beyond the obvious. When we say "obvious" we're talking: logo, visual identity, and verbal identity. We talk about those things a lot. They're essential. Developing those primary three branding components are the foundation for everything else, informing visuals and messaging. However, going farther and deeper into beyond the basics, you'll be doing two important things: 1) Doing your brand justice; and2) Beating out ...