When you know what your residents want, you can focus on giving it to them. When we saw Samantha Skrobot's Linkedin post on resident survey data, we weren't necessarily surprised, but we were reminded of how much everyone really hates the term "luxury" and the lease rates that get nudged up just because you slap that word on your website.Now, we know marketers can't control rental rates. We can't improve the quality of construction for our commun ...