If you're in the middle of making your budget, we wish you the best. (But you can at least have good music and strong coffee accompany us as we crunch numbers and figure out where to put our money.) Let this year be the year you give brand development the budget it deserves. This applies to you, corporate operator, and you, property-level brands, and everyone in-between. Your marketing budget could bring you up a few notches if you use it right. ...