What is your expectation of % of leads/prospects that will convert to traffic? ie: if you have 150 leads/prospects how many would you expect to convert to walk-in traffic/virtual tour/visit? I understand there can always be tons of variables, I'm just trying set a standard KPI. For those of you that...
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-Lead to Visit - 30% (-/- # of visits by total # of leads)
-Net Closing - 35% (# of approved leases -/- # of tours)
-Knock Lead Engagement 97%-100%, required, everyday
Hope this helps!
Like it’s too low, especially on a lease-up. We’d need 200 leads (which is a lot) to generate 60 traffic, even at a 35% gross closing ratio it’s only 21 leases pre declines.
For lease ups especially, you’ll want to start focusing more on lead conversion tools and strategies vs. your lead generation tools. The property is new, so you need to advertise, but there are very likely some “holes” in how and what you use to convert those leads into tours so your team actually gets a chance to tour them and get the rental.
Lease ups are my specialty and I’ve marketed many of them over the years. Happy to chat any time and trade ideas!
The good news is, you’re watching this number and working to improve it…great job!