::IDEAS PLEASE::: We have a large hospital nearby that has 100s of new...

::IDEAS PLEASE::: We have a large hospital nearby that has 100s of new employees moving to town. I’m trying to target these newcomers to let them know of our 4 weeks free special and $250 gift card specific for them as a preferred employer special. I’ve reached out to recruiting for the hospital and they’ve not been very interested in assisting. Trying to think of other ways to get the word out to these medical professionals coming from out of... Show more

Guest Insider Social media posts tagging the hospital, do you have any residents that work there ? If yes reach out to them and offer a referral. Try to drop off flyers to a desk worker who sits at entry to hospital and offer gift cards or something if they send people (bring treats).

Guest Insider Also make sure the hospital is listed in your ils so if they search your property will come up

Guest Insider Aloe utilize google to see if there is an orientation date or dates and have little goodie bags in hand with flyers and pass them out outside .. you may get kicked out lol

Guest Insider Sponsor a lunch in exchange to leave marketing collateral and a chance to speak to them to go over your property.

Guest Insider You could also add geofencing and target the hospital.

Guest Insider Sponsor one of the new hire orientation, provide the bagels, coffee etc. Create speciall incentive just for hospital employees.

Tracy Hall Look for Facebook pages for the Hospital, employees of the hospital, and New to: (Hospital, town, city area, etc) and follow those pages and post specials on those pages. Does the Hospital have a "NextDoor" page?

Leah Love Geofencing ads

Roxanne Argana just fyi there are restriction around targeting hospitals but I’m sure you can find places that nurses would eat, grab coffee, snacks etc (on their breaks)

Guest Insider Ask who’s doing their orientations or residency organizer.

Lesli Frazier OG: Flyer the hospital parking lot

Guest Insider Many of the nursing staff are coming through the National Traveling Nurses companies Google traveling nurses). Most housing decision’s are made prior to arrival. Most traveling nurses use companies that help them find housing in advance, so target the companies

Leah Love I’d also look into furnishing a unit and using Furnished Finder. I rented my furnished house in days with a waitlist because I’m so close to a bunch of hospitals.

Guest Insider furnished finder is am excellent idea! So many staff members come in and wait to relocate families until school ends OR wait until they learn the area.

Megan Goodmundson Find an employee or two or three and ask them to be your partner. Ask them to bring cards with info & Qr code and leave them all around wherever they can. Lounges break rooms nurses stations. Of course compensate them in some way.

Tara Anthony LinkedIn ads, geofencing, PPC/Google search

Guest Insider Hotels and extended stays. Bring the desk agents some goodies and ask them to share your marketing materials with hospital staff stays. They know who's looking for housing.

Guest Insider Do they allow you to offer your incentives on their intranet?

Katie Rigsby Sell it to recruiting as a benefit of working with their facility. They can use it as a tool to attract new hires but you have to sell it to them that way.
*You might also reach out to current residents who work there and make them "ambassadors".
*Reach out to HR/benefits as well and offer to provide breakfast or lunch in exchange for 10 minutes of speaking time at their next open enrollment meeting. This is a time when benefits are being discussed and you can sell yourself as an added benefit.
*deliver donuts or milkshakes or whatever to a different department each week and leave a flyer. I used to deliver blizzards and they LOVED them!!

Can't comment or like? Make sure to log in or register for a free account!

Event starts in:

Latest Surveys

New Insiders