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Amenities - HELP!!
We have a building with zero amenities except for a small outside seating area. So no gym, club room, etc. The only thing we do have going for us is the building is brand new and nice.
Does anyone have ideas for what we could add or do to make the community attractive to apartment hunters vs the competition with amenities? Please don’t suggest putting the rooms on a discount, all of us can lease up a building that is priced...
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mark smith Where is the complex located? If in Florida or other warm states, a pool might not be a bad investment. I value condominium complexes for their insurance, so I am around them all day. Sadly. hardly anyone uses the amenities, except on the weekend; and even then not as busy as you would think. so spending a lot may not be worth it.
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Jason Ritchie Great question. Forgot to say, it's a cold weather state, Washington State, so pool would get zero use 10 mo out of the year. Garden style has pools here, podium buildings not so many.
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mark smith Not many options Jason. I will say this; a clean property, as well, or more importantly, a feeling of safety is paramount. Maybe really good parking lot lighting and if not too costly; security cameras at the parking lot and front entry and rear decks. Your older tenants, people with children, and women will like this change . good luck
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John pippitt Dog park playground car wash station pet washing station bbq area giant sized chess broad with pieces all depends on your budget and what owner wants to spend I would think
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Cristy Abud How about partnering with a gym that's close by for a reduced membership fee? or perhaps sponsor monthly meet ups at a dog park. Also maybe look into Community Rewards. I think they also offer a discount card to local businesses
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Donje Putnam How about services? Dry cleaning picked up. Discounted cleaning services (by volume). Discounted mobile car cleaning. Discounted pet nail trims/spa. Do you have space for little library? A check out toolkit. Free concierge-type services like special deals with your local restaurants. A one time hanging pictures (get a waiver), or accent wall when they move in. See what people are interested in off your property and help coordinate those events for your residents. (book club, cooking clubs, but at a bookstore or restaurant, but coordinated by you).
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Courtney Murrah I agree with focusing on services. If you're pet-friendly, I'd look at partnering with a service like Fetch/Rover (whichever has a franchise in your area) that has people come walk the pets for the owner. It's especially helpful if you don't have a dog park. Grocery delivery services are really popular. I actually first learned about Shipt (that I use constantly) at NAA. Just really think about if your apartments make it easy to drop groceries off (community refrigerators are discouraged by the company as the groceries need to go to the resident directly).
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