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Who do you all use for SEO/SEM?
Benefits with them?

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Mike Whaling There are some great providers out there, but you need to know if your website vendor will prevent/limit access to your sites (to make the appropriate updates and add new content) first.
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Guest Insider ApartmentSEO. Their insight reporting is fantastic and they know this industry which makes their campaigns more effective.
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Jackie Koehler Check out Respage
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🌟 2024 CRE Market Recap & 2025 Forecast: Brace for Impact with Rising Treasuries! 📈🏢

The Green Street Cap Rate Observer for December 2024 paints a dynamic yet challenging picture for commercial real estate (CRE) investors. Here’s a recap of where we stand and predictions for 2025:

📊...

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Help! I need a new marketing company that’s not expensive that will help me with move in and prospect offers! See pics for examples!

Help! I need a new marketing company that’s not expensive that will help me with move in and prospect offers! See pics for examples!
Stacie Tennyson Effortless Ads is what you need!
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Khara House If you're still looking, check out CASA Communications LLC: casacommunicationsllc.com/
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Ursula Gerson I use Can You Imagine. They do things like brochures as well as move in gifts.
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Snow shoveling out from a snowstorm and goals. The same but...the same. We got a crap ton of snow and ice in St. Louis this past weekend. As a homeowner, that means the joy of shoveling the driveway. About 7" of the very heavy white stuff had fallen by Sunday afternoon. I bundled up and shoveled one, 10' -12' clear path of the driveway. Sufficient to maneuver my car in and out. Mission accomplished! Today it had to be done again. Another 4-5 ...

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Jude Chiy has one of the most fascinating stories in multifamily, from his origins in Camaroon to studying medicine, he took the lessons he learned to develop ways to maximize the resident experience through his company, Flamingo.  Flamingo was an Elite demo presenter at our previous Multifamily Demo Day event. ...

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 As pet ownership in rental housing continues to grow, fostering a community where both pet owners and non-pet owners feel at home is essential. Proactively and fairly addressing common pet nuisances—such as barking, unattended waste, off-leash dogs, or overly enthusiastic jumpers—can build a more harmonious living environment and even boost resident retention and NOI. Here's how operators can manage these challenges collaboratively and succ ...

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Was it just me, or was 2024 the longest year ever?There was a seemingly endless election news cycle. Mystery drones. People calling everything "demure" and "cutesy." Plus, Taylor Swift ended her Eras tour, and I didn't even get to go!I think you can all join me in saying, "good riddance."And speaking of saying goodbye to things that no longer suit us, there are aspects in multifamily that just no longer make sense. So why keep doing them? And the ...

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Does anyone have an associate onboarding checklist/template they are willing to share?

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In my world ~ good leaders CREATE safe work environments! To create a psychologically safe work environment, show your team that you are open to new ideas. In meetings, ask questions before posing answers & reward those who speak up by thanking them for their input or following up with additional queries. Consider all viewpoints when brainstorming solutions to difficult problems & make sure your team knows that there is no such thing as a... Show more

Guest Insider Thank you!!
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Guest Insider If you're striving for financial independence, I strongly suggest checking out Investing For Financial Freedom (FIRE). This community has been a game-changer for me, offering priceless insights and tools that have boosted my portfolio and brought me closer to my financial objectives. Becoming a part of this group is a great move for anyone serious about their financial journey.
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Anyone have a leasing agents daily duties checklist they can share that is editable?

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Question, do your accountants get bonuses? Almost all of my staff receive bonuses, leasing, maintenance, regionals. The only staff that don't receive bonuses are the Director (me), HR and our accountants. My accountant came to me mentioning they think they should receive bonuses because they...

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Guest Insider Your on site employees are the work horses! Corporate employees seem to forget that “they” are the support for the on-site team, not the other way around. I see this from company to company. If you have an employee that would like to receive a bonus you might encourage them to transfer to an on-site position. Then and only then will they truly see the differences in the workload. I do not feel a corporate employee should be paid a bonus!
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Miles Scruggs Ok first ownership isn't recognizing your work with a bonus?? That seems odd, is your compensation tied to performance in another way? Also what exactly are you "director" of, if you don't have the autonomy to decide who get's bonuses etc? That seems like local corporate liaison rather than director.
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Angel Rogers Everyone or no one...this is how division and animosity are created between sites and corporate.
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2025 Branding & Design Trends for MultifamilyIt's the time of the year when we all start trying to predict what's gonna be hot for 2025 branding and design for multifamily. Okay, so not all of us. But definitely us at Zipcode Creative. Anyway. Read on to see what we think is in for next year in 2025 multifamily branding trends.Brand PositioningYou know we love a good multifamily brand. But how to get it in the right place at the right time wi ...

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When it comes to property improvements what is your top priority?
 



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Guest Insider It depends on the property!
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Katie Decker-Erickson That is a brilliant answer, and it is so true! Each one has its own culture and target demographic (s).
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Guest Insider I think Market Differentiation. If you stay unique from other properties you should have success with the other three improvements.
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Are any of you paying your Property Management Software for access to your own company data for an external BI platform?

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Multifamily real estate is more competitive than ever.In 2024, the industry stabilized as elevated resident experiences, a focus on community, and eco-friendly practices shaped the multifamily landscape. In the new year, property operators will need to continue leveraging innovations in technology and sustainability, and incorporate premium amenities into the living experience in order to stay ahead. Here's what trends we're expecting to see more ...

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