As prices continue to soar and inflation hits record highs, a staggering 78% of Americans are living paycheck to paycheck. That strain is especially felt in the multifamily space. According to The Census Bureau, nearly half of renters (49.7%)–representing over 21 million households–are classified as cost-burdened, meaning they spend more than 30% of their income on rent.For owners and operators, this poses a significant challenge. Financially str ...

Installment 5 of the Pioneering Progress blog series on Rethinking Tech Adoption in Multifamily After identifying your business needs, gaining stakeholder buy-in, determining a realistic budget, and conducting thorough research into potential tech providers, it's time to take the next critical step: setting up product demos. This stage allows you to move beyond theory and research, allowing you to see the product in action and determine how well ...

(Read Part 1 here) As we explored in the first installment, even though the peak leasing season is slowing down, there's still a consistent flow of renters searching for new homes, often in a crunch to find their next place. These renters are often more eager to find a place quickly. By keeping your marketing channels active, you can ensure your property is prepared to attract potential residents and meet occupancy demands. Here are a few more ar ...

As prices continue to soar and inflation hits record highs, a staggering 78% of Americans are living paycheck to paycheck. That strain is especially felt in the multifamily space. According to The Census Bureau, nearly half of renters (49.7%)–representing over 21 million households–are classified as cost-burdened, meaning they spend more than 30% of their income on rent. For owners and operators, this poses a significant challenge. Financially st ...

Being able to brand for differentiation can be used to your complete and full advantage—if you know how to wield it. For Zipcode Creative client, Paragon Ranch, it was vital to find a way to serve up differentiation to attract the right residents. It came in the somewhat-unlikely form of pickleball (the fastest growing sport in the U.S.) Paragon Ranch is a newly launched multifamily development just outside of Cincinnati, Ohio. It's attracting pr ...

Pardon my super bad photoshopping. No single photo exists that highlights the reality of on-site operations. It's the toughest job being done by the most highly skilled people of any industry.What you 𝐒𝐄𝐄 when you visit a property: → clean offices, grounds, and amenities→ ready units→ happy employees What you 𝐃𝐎𝐍'𝐓 𝐒𝐄𝐄: → hours every day cleaning up after residents who don't care→ hours doing trash outs, pest control, repairs, cleaning→ mandatory ...

et In the famous line from "Tropic Thunder," Kirk Lazarus says, "I'm the dude playing a dude disguised as another dude!" Even while this line is hilarious, it ironically highlights a significant reality regarding authenticity and identity in the contemporary society.The Masks We Put onIt's simple to fall into the trap of pretending to be someone else or playing multiple parts in order to fit in or satisfy other people in today's culture. We frequ ...

Even though the peak leasing season is winding down, there's still a steady stream of renters looking for a new place. People move for various reasons throughout the year, such as job changes, lifestyle shifts, or simply the desire for a fresh start. These potential new residents are often more motivated to move and looking to find a place quickly. By continuing your marketing efforts, you can be sure your property is ready to capture these rente ...