We know that brand voice is tricky—how do you determine it, and how do you stay consistent? What is the right path to take? Take your own personal brand voice for starters. What everyone really needs is a worksheet. Hard-hitting (but fun) questions to guide a brand into its truest shape. Walk through the various bits and bobs with us—and note how it may shift based on the personal or professional side of things and see how your brand voice can co ...

This is the eighth in a 9-part series of “quick hit” blogs on the quickest way to uncover hidden revenue from leasing based on the presentation Bryan Pierce, Carol Enoch and Donald Davidoff gave at NAA’s 2024 Apartmentalize conference. For our penultimate (yes, I love that word) amenity fail, we turn to floorplan offsets (also called square footage adjustments) that are too high or too low. In our experience, this single fail rep ...

As we approach 2025, the commercial real estate (CRE) sector is staring down the barrel of a massive wave of loan maturities—a challenge compounded by the current high interest rate environment. What does this mean for multifamily investors? Key Takeaways: • $100 Billion+ in Loans Maturing:Approximately 15% of conduit CRE loans may fail to meet refinancing standards, even with rates below 6%. • Sector-Specific Risk:While office spaces face t ...

Short seller Carson Block recently raised alarm bells on the looming crisis in the multifamily sector, specifically in the Sun Belt region. Here's why this "unseen shoe" could drop—and what it means for investors:The Pandemic Bet Gone Wrong • Investors rushed into multifamily properties during the pandemic, banking on work-from-home trends to drive rents in cities like Austin, Tampa, and Nashville. • Many landlords relied on floating-rate loans t ...

Installment 6 of Rethinking Tech Adoption in Multifamily, From the Inside Out In the first five installments of this blog series, we discussed how to identify the business need, how to gain buy-in from stakeholders, how to determine your budget, the best methods for researching potential tech providers, and the necessary steps for viewing product demos. In this sixth installment, we'll discuss taking action by making the buying decision and estab ...

 December is a magical time of year where everything at the mall is glittery, there are new cookie recipes galore and you are practically required to cozy up on the couch with the fluffiest blanket available and watch your favorite holiday movie. (And, yes, Die Hard counts. It's 2024, and we're not going to have that debate anymore. It's not even that great. Give me Home Alone any day.)It's also a great time to ramp up your marketing and let ...