Resident events are a great way to build community, encourage retention and spur new renters. But putting one on isn't as simple as putting out a bowl of Snickers and calling it a Halloween party. (Though, admittedly, I've been to worse.) Just because you build it doesn't mean they'll come.It actually takes a lot of work to make a successful event feel effortless. Putting on a resident event requires a lot of "invisible" labor that the resi ...