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Does anyone have an associate onboarding checklist/template they are willing to share?

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Who do you all use for SEO/SEM?
Benefits with them?

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Madeline Nash Effortless Ads is wonderful, very flexible contracts and a fraction of the cost.
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Stacie Tennyson Effortless Ads can handle this for you.
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Mike Whaling There are some great providers out there, but you need to know if your website vendor will prevent/limit access to your sites (to make the appropriate updates and add new content) first.
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Guest Insider ApartmentSEO. Their insight reporting is fantastic and they know this industry which makes their campaigns more effective.
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Jackie Koehler Check out Respage
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🌟 2024 CRE Market Recap & 2025 Forecast: Brace for Impact with Rising Treasuries! 📈🏢

The Green Street Cap Rate Observer for December 2024 paints a dynamic yet challenging picture for commercial real estate (CRE) investors. Here’s a recap of where we stand and predictions for 2025:

📊...

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Help! I need a new marketing company that’s not expensive that will help me with move in and prospect offers! See pics for examples!

Help! I need a new marketing company that’s not expensive that will help me with move in and prospect offers! See pics for examples!
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Mike Whaling Check out Sprout Marketing or Zipcode Creative.
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Ellie Norton Use Canva.
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Stacie Tennyson Effortless Ads is what you need!
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Khara House If you're still looking, check out CASA Communications LLC: casacommunicationsllc.com/
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Ursula Gerson I use Can You Imagine. They do things like brochures as well as move in gifts.
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Snow shoveling out from a snowstorm and goals. The same but...the same. We got a crap ton of snow and ice in St. Louis this past weekend. As a homeowner, that means the joy of shoveling the driveway. About 7" of the very heavy white stuff had fallen by Sunday afternoon. I bundled up and shoveled one, 10' -12' clear path of the driveway. Sufficient to maneuver my car in and out. Mission accomplished! Today it had to be done again. Another 4-5 ...

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Jude Chiy has one of the most fascinating stories in multifamily, from his origins in Camaroon to studying medicine, he took the lessons he learned to develop ways to maximize the resident experience through his company, Flamingo.  Flamingo was an Elite demo presenter at our previous Multifamily Demo Day event. ...

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 As pet ownership in rental housing continues to grow, fostering a community where both pet owners and non-pet owners feel at home is essential. Proactively and fairly addressing common pet nuisances—such as barking, unattended waste, off-leash dogs, or overly enthusiastic jumpers—can build a more harmonious living environment and even boost resident retention and NOI. Here's how operators can manage these challenges collaboratively and succ ...

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Was it just me, or was 2024 the longest year ever?There was a seemingly endless election news cycle. Mystery drones. People calling everything "demure" and "cutesy." Plus, Taylor Swift ended her Eras tour, and I didn't even get to go!I think you can all join me in saying, "good riddance."And speaking of saying goodbye to things that no longer suit us, there are aspects in multifamily that just no longer make sense. So why keep doing them? And the ...

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Does anyone have an associate onboarding checklist/template they are willing to share?

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In my world ~ good leaders CREATE safe work environments! To create a psychologically safe work environment, show your team that you are open to new ideas. In meetings, ask questions before posing answers & reward those who speak up by thanking them for their input or following up with additional queries. Consider all viewpoints when brainstorming solutions to difficult problems & make sure your team knows that there is no such thing as a... Show more

Stacey Pichette Yes, 100%
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Guest Insider Thank you!!
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Guest Insider If you're striving for financial independence, I strongly suggest checking out Investing For Financial Freedom (FIRE). This community has been a game-changer for me, offering priceless insights and tools that have boosted my portfolio and brought me closer to my financial objectives. Becoming a part of this group is a great move for anyone serious about their financial journey.
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Anyone have a leasing agents daily duties checklist they can share that is editable?

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Question, do your accountants get bonuses? Almost all of my staff receive bonuses, leasing, maintenance, regionals. The only staff that don't receive bonuses are the Director (me), HR and our accountants. My accountant came to me mentioning they think they should receive bonuses because they...

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Antonio Diaz I am a portfolio accountant and yes I receive a year end bonus. There seem to be some salty managers. Please get to know your corp team they are just as vital to a properties success. It was a ~2.5% of my salary, it’s not guaranteed and depends on company performance. I know my regionals and properties also
Got bonuses but I don’t know how it compares to them.
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Tracy Martin I had these same concerns brought to me after a few years of only site teams receiving bonuses.
I added in performance bonuses incrementally as annual raises were given.
They are based on the same benchmarks as mine as the Director: income growth, expenses, renewals, delinquency and occupancy.
Even at the corporate level, they actively participate in the success of each of these categories in their own way and are rewarded accordingly.
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Guest Insider I think every employee deserves a bonus.. even if it isn’t much.. just something so they don’t feel forgotten or uncared for.
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Gerry Hunt I agree! Even part time staff!
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Brooke Nuber-Soldate I think it's valuable to note the liability of an accountant's position. If they mess up paperwork, they could literally lose their license and never be able to do their job again. And they have to take the hack job of paperwork and processing and put it together, plus find loopholes and tweaks to save money while still reporting accurately and to the law. Their struggle may be different, but it has no less value and should be treated as such.
I've also seen the absolute nightmare of invoices some folks have to deal with on top of things always being late or half done. You don't even know the holes they fill or the fires they put out most of the time, especially if they're good at their job. Maybe treat them like the valuable asset they are because your day to day and property pocketbook would be very different without them.
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Jose Maciel I don't think "Bonuses" should be given to all, I think they should be given based on performance, attendance, and their general attitude.
Thinking back on a post someone posted about staff that did NOT want to go to another property to help out, although I would say they deserve a bonus for their preformance at their primary property, for those that went to help ot at the other deserve even more.
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Megan Goodmundson Yes they should get bonuses. As should you and HR. Come up with incentives and a scorecard. If they achieve then bonus is earned. Such as 10% of salary earned quarterly ( 10 split into 4)
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Grace Law So you give a bonus to leasing and maintenance for doing their jobs but not the accountant?
Just because they are not forward facing doesn’t mean they don’t deserve a bonus. Annual salary shouldn’t matter either.
I am HR/Payroll and if annual bonuses are given, we all get them
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Guest Insider An easy bonus could be $175-$500 per year of service as a gesture of appreciation. They have no doubt saved you more than once on preventing double paid bills and catching billing errors. Yes, accountants are crucial to the process and help the onsite teams tremendously.
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Guest Insider All members are vital, otherwise, why are they there? Doesn't matter how high paid they are, they work hard to keep the wheels moving and deserve equal recognition.
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Guest Insider Your on site employees are the work horses! Corporate employees seem to forget that “they” are the support for the on-site team, not the other way around. I see this from company to company. If you have an employee that would like to receive a bonus you might encourage them to transfer to an on-site position. Then and only then will they truly see the differences in the workload. I do not feel a corporate employee should be paid a bonus!
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Miles Scruggs Ok first ownership isn't recognizing your work with a bonus?? That seems odd, is your compensation tied to performance in another way? Also what exactly are you "director" of, if you don't have the autonomy to decide who get's bonuses etc? That seems like local corporate liaison rather than director.
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Angel Rogers Everyone or no one...this is how division and animosity are created between sites and corporate.
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2025 Branding & Design Trends for MultifamilyIt's the time of the year when we all start trying to predict what's gonna be hot for 2025 branding and design for multifamily. Okay, so not all of us. But definitely us at Zipcode Creative. Anyway. Read on to see what we think is in for next year in 2025 multifamily branding trends.Brand PositioningYou know we love a good multifamily brand. But how to get it in the right place at the right time wi ...

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When it comes to property improvements what is your top priority?
 



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Guest Insider It depends on the property!
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Katie Decker-Erickson That is a brilliant answer, and it is so true! Each one has its own culture and target demographic (s).
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Guest Insider I think Market Differentiation. If you stay unique from other properties you should have success with the other three improvements.
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Are any of you paying your Property Management Software for access to your own company data for an external BI platform?

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Multifamily real estate is more competitive than ever.In 2024, the industry stabilized as elevated resident experiences, a focus on community, and eco-friendly practices shaped the multifamily landscape. In the new year, property operators will need to continue leveraging innovations in technology and sustainability, and incorporate premium amenities into the living experience in order to stay ahead. Here's what trends we're expecting to see more ...

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